Email subject lines are one of the most important elements of cold emails. They can even be deal-breakers – right?
Well, not necessarily. The emphasis put on them by marketers and other experts can certainly make it seem that way, but they might not be as important as you think.
That said, they do influence open rates, so you shouldn’t overlook them entirely, either.
Here are a few best practices to keep in mind when writing effective subject lines for cold emails:
Keep it short and sweet.
Avoid using prospects’ first names. This can be effective in ecommerce, but B2B is different.
Never, ever try to trick recipients with a “bait and switch.”
Learn more about writing subject lines that get emails opened in a few minutes flat from Nate Wright of in the video above.